Juul Manders, CEO: "Both 433 and BALR. are in the middle of an exciting period. We’ve been growing our business rapidly in the past five years.

Now is the time to use the enormous momentum we’ve been building to accelerate this growth even further. We are looking to team up with strategic or financial investors that truly understand the potential of our businesses and add value through their global network, capital and experience”.

In this capital raising, investors get the opportunity to acquire a minority stake of up to 20% in 433 and/or BALR.

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ABOUT 433

433 is one of the largest online social communities in the world, reaching over 34 million people on a daily basis with unique football content.

Their main Instagram account @433 is followed by 17.6 million people and has over 3 billion impressions per month. On top of that the account has the highest engagement per (sports) video on Instagram worldwide.

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ABOUT BALR.

BALR. is a fast growing luxury lifestyle brand, worn by professional athletes, artists and celebrities and everyone who is inspired by them.

Since founding of the business in the end of 2013, global sales doubled each year to over €15 million in 2018. Ambition is to further accelerate this growth, mainly online via www.balr.com, but also through the opening of new flagship stores across the globe and strategic partnerships.

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For more information, please contact:

Geert Bakker

Head of Content

PR & Events

press@BALR.com